Brand Partnership / Activation
Creative Direction, Concept, Brand Strategy

Hoop Dreams, a pioneering brand concept developed by CVU, focuses on utilizing basketball to address specific societal issues, while enriching urban culture. Through our latest exhibition, "Svart Basket," in collaboration with Värmeverket, we delve into the world of basketball as it stands distinctly apart from the more commercialized sports like hockey and football. This exhibition is a testament to CVU's strategic expertise in brand and identity design, responding to existing but often overlooked needs within the realm of culture. It represents our dedication to creating dynamic, inclusive experiences that not only resonate with diverse audiences but also highlight basketball's integral role in fostering community connections and cultural integration.