"SËBOU, an interior design brand founded in Sweden, weaves together the traditions of Moroccan rug making with Swedish minimalist aesthetics. The entire composition of Moroccan rugs often symbolizes birth or fertility. In many rugs, the sequence of motifs represents the stages of an event, mirroring femininity and the phases in a woman's life. With a touch of imagination, one can clearly recognize childhood and virginity, the bridal state, union, pregnancy, birth pains, birth, and the newborn child.

To successfully bring all of this to life and present a brand for a modern audience that seamlessly moves between fine art, music, and underground culture was truly joyful."