As Red Bull Sound Select launched in Sweden to celebrate local music and the people that push it forward: hard working artists, passionate fans, and tastemakers that shape scenes, we became their very first curators. As curator our work was part artist development program, part event series, part partner network; all working together to bring artists and fans closer together to break music.

Red Bull wanted to build something that’s valuable for both artists and fans, bringing them closer and help them understand what gets the other’s feet moving. 

This meant for us to find a local artist from Sweden that had the potential to hit internationally, curate shows where the local artist would open up for international artists and help the artist to claim the limelight and create an own platform. The RBSS program would later support the artist with international festivals, arrange in-studio collaborations with big time producers & marketing. 

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