In our role within this project, we facilitated and oversaw collaboration with our client, Renewcell.
Our project was characterised by a distinctive challenge: the utilisation of dead-stock raw denim fabric sourced from a prior production, skillfully crafted using Renewcell's revolutionary Circulose® material. We aimed to highlight luxury from a different perspective. Our vision materialised into a timeless piece—an intricately designed workwear jacket, drawing inspiration from French craftsmanship, all the while emphasising durability and local production practices. Even the jacket's buttons were repurposed from old PET plastic bottles.
The unique aspect of our project lay in the limited material source, resulting in a restricted availability of only 200 jackets per order, lending an exclusive touch to the final result.
