Client
Fotografiska
Type
Brand Partnership / Activation
Year
2024
Service
Creative Direction, Concept, Brand Strategy

At Fotografiska, our agency brought to life 'Svart Basket', a culturally-rich installation by Hoop Dreams about where sports meet art and Hiphop. We honed in on basketball's dynamic with youth and music, crafting an experience that resonated across diverse communities. The highlight, 'Svart Basket', curated by our team, delved into basketball's role as a societal narrative shaper. This exhibit prompted conversations on identity, community, and the transformative power of sports, showcasing our commitment to meaningful and socially impactful projects.