Casio G-Shock
Nordic account management
Creative Direction, Brand Design, Activation.
Casio Gshock Nordic acquired our creative services as an official client between 2017-2018 based on our track record of delivering creative campaigns that resonated with the *third culture kid customer. Our creative prowess and strategic insights made us the ideal partner to help Gshock connect with a new brand of customers in meaningful ways. The collaboration enabled G-SHOCK to further strengthen their position as the go-to brand for TCKs seeking a place in culture, creativity and style.
With this partnership, fashion and culture enthusiasts and consumers anticipated campaigns and experiences that amplified G-SHOCK’s presence and solidified its position as the brand with culture sensibilities in Sweden and Norway.
This partnership included collaborations with Cherrie for her European Stormzy tour, The release of a limited edition GLS-5600WCL-TCK watch, a trip to the home country (Zanzibar) of norwegian superstar Arif, Pop-up exhibitions, G-SHOCK Art Challenge and G-SHOCK Music Session.

*groups that are targeted as minority or different because of their color, role in society or other cultural differences